INTERCULTURAL DESIGN // PROJECT 2
Week 4 - Week 5 (25/01/2021 - 03/02/2021)
Fann Man Ling - 0344623 (BDCM)
Intercultural Design // Mr. Asrizal Razali, Dr. Yip Jinchi
Project 2 // Data Collection
LECTURE
Week 1: Lecture about Netnography
Week 2-3: Project 1
Week 4 : Proposal Presentation & Project 2-Data Collection
Week 5: Data Collection Presentation
INSTRUCTION
Module Information Booklet
PROJECT 2: Data Collection
We were required to conduct research about the culture with relevance to the theme and our research objectives virtually. Then, we need to analyse the relevent elements obtained from the visual research and summarize those data and decide how the data can be used for Ideation in Part 3. Lastly, present them to the lecturers.
Week 4
After a long discussion, we've decided what to include in our data collection proposal. We would started off collecting data regarding three sections (Skateboard, Hip-Hop, Augmented Reality [AR]) by using questionnaire with Google Forms. We brainstormed the questions together in the meeting. Then, Xing Tong created the forms and we asked people to fill it by sharing the forms at our social platform (Instagram).
Fig 1: Google Forms_Data Collection (Link) (28/01/2021)
Week 5
After getting the responses data, we started to plan the content for our music video (ideation). We had the idea to show the learning process of skateboarding of us and our friends, as well as the scene where Malaysian skateboarders showcase their skills with copyright-free Hip-Hop music in our music video. For the AR, we've finally settled on Instagram emoji filter regarding skateboarding, and an AR Skateboard Game on Instagram.
Then, we splitted ourselves into different roles according to our strengths and personalities in an attempt to put our ideas into action.
ROLES:
Cai Jun - Creating AR Filter
Man Ling (me) - Designing Assets of AR Game, Contacting local skateboarders
Min Yuk - Finalising AR Game, Contacting local skateboarders
Meng Hui - Video Editting
Qing Yee - Searching for copyright-free Hip-Hop music
Creating AR assets in Adobe Illustrator:
Fig 2: Process in Illustrator_Assets
Final Data Collection Presentation Slides:
Fig 3: Data Collection_ppt (06/02/2021)
As our presentation is through video recording, we came up with an idea to wear skater outfit when presenting. Min Yuk even made a zoom background that match with our skater topic for us. Meng Hui and Min Yuk were going to present the data collection.
Fig 4.1: Presentation_proof (07/02/2021)
Our group leader (Min Yuk) then submitted the data collection video presentation.
Video Presentation:
Fig 4.2: Video Presentation (09/01/2021)
FEEDBACK
No feedback.
REFLECTION
Designing the assets was fun for me, and I felt satisfied when I saw the final outcome of the AR game that was public on the platform to be used by people. I am grateful for my group members who were energetic in coming up ideas and proactive in executing the ideas.
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