INTERCULTURAL DESIGN // FINAL PROJECT

Week 6 - Week 8 (08/02/2021 - 03/03/2021)

Fann Man Ling - 0344623 (BDCM)

Intercultural Design // Mr. Asrizal Razali, Dr. Yip Jinchi

Final Project // Ideation & Design

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LECTURE

Week 1 : Lecture about Netnography

Week 2-3 : Project 1

Week 4 : Proposal Presentation & Project 2-Data Collection

Week 5 : Data Collection Presentation

Week 6-7 : Final Project 

Week 8 : Final Presentation

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INSTRUCTION

  

Module Information Booklet

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FINAL PROJECT: Ideation & Design

We were required to produce ideas based on the acquired data and analysis. The visual and textual language that your project in the design must be relevant to the culture you are framing your study in.

Week 6

As we have done the Instagram AR filter and AR game, we then encouraged people to try it out by promoting it on our social media platform (Instagram). 

Fig 1: Promoting AR game on Instagram (15/02/2021)

Week 7

In this week, all of us took video of ourselves learning and playing skateboard. Then, Meng Hui gathered our video clips, compiled them, and edited them, while Cai Jun and Xing Tong were working on editing the blooper.

Final Music Video:

Fig 2: Final Work_Music Video (01/03/2021)

After the video has uploaded to YouTube, we need to promote it. As Instagram is one of the popular social media platform among Malaysian and it has diverse ethnicity and age group of users, thus, we decided to use Instagram as our sharing platform to gain attention of people for skateboarding and skateboard culture. We believe the music video can develop interest of Malaysian in the subculture and the sport, then eventually, revive and make skateboard culture popular in Malaysia.

Week 8

After we done the final presentation slides, Min Yuk and Cai Jun were going to present it in the final presentation.

Fig 3: Final Project_Presentaion Slides (03/03/2021)

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FEEDBACK

Week 8 // Final Presentation

The duration of music video can be shortened in a bid of keeping people's interest and attention.
 

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REFLECTION

Experience:

I really enjoyed doing this project. It was fun to learn about the subculture, I even developed my interest in skateboarding. Through this project, I got to meet new friends who play skateboard with me, get into a new culture, pick up a new hobby as well as be brave to take challenge and overcome obstacles. Other than that, we faced some obstacles in getting local skateboarder to be collaborated with us, the reason would be there were no budget allocated for them, and they were not interested enough for the collaboration. Luckily, our friends who can skate were willing to help us out by providing footage of them playing skateboard so that our music video can be more interesting.

Observation:

As I'm an individualistic person, I was worried that group project would be a setback for me. Luckily, most of the group members were quite dynamic. Some of them even took the initiative to help other members out, for example, Min Yuk often be proactive to start the discussion and contribute to the task. I would say most of us did our parts great, and it was nice to work with them.

Findings:

I've learned to listen to other people's ideas and try to avoid talking over them. As I believe I'm an opinionated person and sometimes I might not taking other people's ideas or opinions in consideration if I am certain about my beliefs. Through this group project, I came to realize that working with people was not really bad, I learned and grew more in this group project. I am greatly appreciate this learning experience.